Personas: rich insight developed through research and making it an actionable design and decision-making tool

A great quote I discovered regarding the purpose of personas in the comments on a post titled Putting personas under the microscope in The Cooper Journal: It's important to remember that personas aren't an end in themselves, but a way of taking all that rich insight developed through research and making it an actionable design and decision-making tool (by talking about personas engaged in scenarios, etc, etc.). -- Dave Cronin